Rodeo Attitude

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Frequently Asked Questions

Everything you need to know before joining.

What is Rodeo Attitude?
Rodeo Attitude is a promotion, marketing, and consulting platform built to support rodeos, bull riding events, and western productions. We connect events, businesses, and communities to help grow attendance, increase sponsorship value, and keep the western lifestyle thriving.
When was Rodeo Attitude founded?
Rodeo Attitude was founded in January 2000 as an evolution of the early rodeo website “Let’s Rodeo.” It quickly became one of the most recognized digital platforms in the rodeo world, serving athletes, fans, and organizations across the industry.
What makes Rodeo Attitude different?
We don’t just promote events, we help build them. Our focus is on real audience growth, creating sponsor value that actually delivers, driving long-term community impact, and blending digital reach with real-world activation. We understand both sides of the arena, production and promotion.
What services do you provide?
We offer a full range of services including event promotion and marketing, sponsor recruitment and activation, digital marketing through social media, content, and campaigns, event consulting and strategy, on site engagement and production support, and merchandise and brand development.
Do you work with small/local events or only large productions?
Both. From grassroots arenas to full tour stops, we tailor strategies that fit your size, your goals, and your market.
What does “promotion and marketing” actually include?
It can include social media campaigns, event listings and exposure, sponsor integration, content creation such as graphics, video, and announcements, email and text outreach, and local business engagement. We don’t just post, we build momentum.
How can Rodeo Attitude help grow my event?
We focus on three key areas, getting more people in the stands, bringing in sponsors that make sense, and creating a better overall event experience.
Do you help increase attendance?
Yes. Through targeted promotion, community engagement, and strategic partnerships, we help drive real turnout, not just online impressions.
Can you help find sponsors?
Absolutely. We don’t just find sponsors, we help position your event so businesses want to be part of it.
What is Main Street Revival?
Main Street Revival is our initiative to connect local businesses with events in a meaningful way. It creates a bridge between the arena and the community, helping businesses gain exposure while supporting the event.
How does it help local businesses?
It gives businesses direct visibility to event audiences, placement in event guides and digital directories, opportunities to connect with new customers, and a way to support local events and be recognized for it.
Do businesses have to be at the event to participate?
No. Businesses can participate through digital promotion, event guides, and sponsorship placements, even if they aren’t physically present.
How can my business sponsor an event?
We offer multiple sponsorship options depending on your goals and budget, including event level sponsorships, class or division sponsorships, arena signage and banners, experience sponsorships such as sound and entertainment, and digital and promotional placements.
What do sponsors actually get?
Sponsors receive arena visibility, announcer mentions, social media exposure, placement in event materials, and a direct connection to a loyal, engaged audience.
Are there different sponsorship levels?
Yes. We structure sponsorships so businesses of all sizes can participate, from entry level placements to high visibility presenting sponsors.
How can I promote my business through Rodeo Attitude?
We help businesses connect with their community through event sponsorships, digital promotion, event guide placements, and ongoing visibility through our network.
What kind of return can I expect?
Our goal is simple, get your business seen, remembered, and supported. We focus on local visibility, brand recognition, and customer engagement.
How do I find upcoming events?
You can stay updated through RodeoAttitude.com, social media pages, and event promotions and local listings.
Are events family-friendly?
Yes. Most events are designed for all ages and built around a strong sense of community, entertainment, and western tradition.
Do you sell Rodeo Attitude merchandise?
Yes. We offer a range of merchandise that represents the western lifestyle and the Rodeo Attitude brand.
What does “Rodeo Attitude” stand for?
It’s about the Cowboy Code, showing up, putting in the work, taking pride in what you do, and staying true to your roots. It’s not just about the arena, it’s a way of life.
How do I get started?
Reach out to us directly and we will start a conversation about your goals, your event, or your business.
Who do I contact?
Rodeo Attitude is managed by the Meyham Designs leadership team, led by James “Jimmy Dean” Meyers and Dan Dunham, in coordination with Cindy Meyers and Woody Porter. Contact them via the website communications infrastructure.
What’s the process like?
Simple. We learn about your event or business, we identify opportunities for growth, we build a plan that fits your goals, and we execute and adjust as needed.
Why Rodeo Attitude?
Because we have lived it. Because we understand it. And because we are here to help grow it.

Built for the arena. Built for the lifestyle. Built for the future.